How Companies Can Make Life Better

In a turbulent world of geopolitical change, declining trust in institutions, and increasing scrutiny of companies, the big question facing leaders is: what difference does business make? Lots of companies talk about social impact, but few have defined what it really means.

The Wellbeing Purpose is the first book to set out a more human form of capitalism based on the science of happiness. It explains how companies can make life better across their value chains from sourcing raw materials to innovating, marketing and selling products and services. The book is a blueprint for raising life satisfaction for all those touched by a business – suppliers, employees, communities and consumers. It sets out the steps for any organisation to create profits (wealth creation) whilst simultaneously making life better (wellbeing enhancement).